digital marketing for creatives
Running a small creative business and keeping on top of your marketing can be an overwhelming task, I am here to lighten that load. Be reassured that I understand just how much you love your brand, I know how personal it is to you because as a small business owner, I felt that way too.
When we work together, we will dig deep into your unique brand voice and guidelines, so that I can write and create content which connects with your audience and truly flows from the heart of your business.
I believe that content should work hard for you, so I choose to focus my services on marketing where it counts. Let’s focus your precious time and resources in online spaces where content has a much longer shelf life and circulates meaningfully to your ideal audience.
I am based in South Wales in the UK but work remotely with clients in any location. So long as you are online, we can work together.
digital marketing for creatives
Running a small creative business and keeping on top of your marketing can be an overwhelming task, I am here to lighten that load. Be reassured that I understand just how much you love your brand, I know how personal it is to you because as a small business owner, I felt that way too.
When we work together, we will dig deep into your unique brand voice and guidelines, so that I can write and create content which connects with your audience and truly flows from the heart of your business.
I believe that content should work hard for you, so I choose to focus my services on marketing where it counts. Let’s focus your precious time and resources in online spaces where content has a much longer shelf life and circulates meaningfully to your ideal audience.
I am based in South Wales in the UK but work remotely with clients in any location. So long as you are online, we can work together.
creative storytelling for your brand – with a focus on SEO
Blogging is an ideal way to share your products, services and story woven within topics and themes which connect with your brand and engage your audience. It provides a container to hold and display your brand values, the things you stand for and the passion behind your products and services.
On top of that, when written with search engines in mind, it is the perfect content to optimise and ensure your business is appearing in relevant searches, driving up your SEO score along the way.
Of course, it’s easy to list all the ways that a beautifully crafted blog will help your business to grow and be found online. But it’s a huge challenge to find the time needed to map out a strategy, write the content and stay consistent with regular blog posts.
That’s where I can step in. My blogging services include creating a content plan which suits your business, writing blog content, search engine optimisation (SEO) and image searches.
Pinterest: account management and strategy
Pinterest is a platform which aligns so well with creative businesses. It’s so often grouped together with social media platforms, which means many creatives and small businesses fail to realise its potential as a visual search engine.
Pinterest is an excellent place to find new customers who will love discovering your brand. People come to the platform looking for inspiration. It’s a space to explore new ideas and try new things.
Pinterest keeps content circulating, giving pins a much longer life span than social media posts. Because every pin includes a link, it also makes it simple to lead plenty of new folks to your website.
My Pinterest services include setting up accounts, creating and managing boards, defining keywords and creating content to pin.
One-off brainstorming sessions or regular pinning packages can be arranged to suit your needs and budget.
Pinterest: account management and strategy
Pinterest is a platform which aligns so well with creative businesses. It’s so often grouped together with social media platforms, which is kind of short-sighted and means many creatives and small businesses fail to realise its potential as a visual search engine.
Pinterest is an excellent place to find new potential customers who will love discovering your brand. People come to the platform looking for inspiration. It’s a space to explore new ideas and try new things.
Pinterest keeps content circulating, giving pins a much longer life span than social media posts. Because every pin includes a link, it also makes it simple to lead plenty of new folks to your website.
My Pinterest services include setting up accounts, creating and managing boards, defining keywords and creating content to pin.
One-off brainstorming sessions or regular pinning packages can be arranged to suit your needs and budget.
email marketing: planning and content
Are you finding it hard to map out a realistic schedule for emailing your customers and clients? Is it difficult to find the time to write and create beautiful, strategic emails which really communicate the story of your products? This is a really common stumbling block for many small businesses and creatives, which means many missed opportunities to sell your thing and build a relationship with the folks who have signed up to hear more from you.
I love email, it offers so many opportunities to really connect with the people who believe in your business and a direct flow of communication with no disruptions from third-party platforms.
I have a wide range of experience using a variety of email platforms for my clients: services can include setting up workflows and welcome sequences, creating lead magnets, defining audience segments and providing regular email planning and content or one-off projects.
NEW 1 hour strategy sessions £75
Are you in need of an in-depth chat about your marketing or content strategy? Want to mull over some ideas for your blog or map out a content calendar for your email marketing?
My new 1-hour strategy session might be exactly what you need to get your creative juices flowing again and reignite your marketing mojo.
Book a one-hour virtual session with me and we can delve into a specific area of digital marketing for your business from content creation and strategy for email marketing to blogging for your business, writing effective copy for your website, SEO or Pinterest strategy.
We can look at simple ways for you to work smarter, not harder and create brilliant and engaging content.
other freelance content creation services
I like to offer flexibility, so tell me what area of digital marketing or content you need help with and we can chat and make a plan for how I can best support you.
pricing for my digital marketing services
Let’s make it easy, my pricing structure is simple and competitive:
Hourly rate £40
Daily rate £220
1 hr Zoom strategy session £75
Discounts available for regular monthly bookings and retainers
Each project or package will be discussed on an individual basis and I will prepare a quote based on the pricing detailed here, tailored to the volume of work and hours you require.
what to expect from me
I’ll get to know you with an initial call over a cuppa, we will talk through your marketing needs and I will get to know your small business.
I’ll be honest and upfront about my freelance services and pricing so we can ensure a good match from the beginning. If it’s not a good fit, I will always try to recommend other options for you.
When we work together, I’ll send through a service contract with a clear and simple outline of our working agreement, to be signed before we begin.
I only have limited time available and will be clear about when I have time to take on new clients. If I am fully booked, you can register your interest to work with me in the future.
Get in touch, I’d love to hear from you
For more information on any of my services please either complete the form below or email hello@thesmallestlight.co.uk
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